Hi There, Welcome To My Portfolio. Welcome To My Portfolio. |
Hi There, Welcome To My Portfolio. |
My name is Yucong Zhu, I'm a UX Designer, Service Designer, and Client Experience Consultant based in Edinburgh.
My design motto is to design products with warmth. It is transforming the traditional human-centred design into an earth-centred design that considers human needs and the environment’s needs, balancing business and ethics.
It starts here, let's discover my projects.
User Experience Design Product / Industrial Design Service Design
It starts here, let's discover my projects User Experience Design Product / Industrial Design Service Design
This project is a web design that was created for EY Seren as they noted that their website may be outdated. The goal of this project was to design a user-centered website that effectively communicates EY Seren's brand and services to its target clients. In this project, the website has been completely redesigned noting the requirements of EY Seren.
I led a joint Service & UX design initiative with the Kinning Park Complex in Glasgow, orchestrating workshops and co-authoring a manifesto. Under my guidance, the project's primary aim was to spotlight and combat cyber violence and misogyny against women while championing efforts to create a more inclusive and respectful online space.
As a UX Designer, I led a project that innovatively repurposed household food containers into reusable takeaway boxes, reducing single-use plastic waste. This eco-friendly solution not only benefits the environment but as circular economy design also offers cost savings for businesses, enhancing the user experience.
Our proposal for an ethical delivery company, which is called “Ethicons”, focuses on ensuring to care working environment for delivery workers than other delivery companies.
Within the realm of a UX design project, our visionary proposal, "Ethicons," is centered around establishing an ethical delivery company that goes above and beyond in prioritizing the welfare and fostering a safe and nurturing working environment for delivery workers, setting a new industry standard that distinguishes us from other delivery companies.
During my role as a Service Designer at NHS Scotland, we established a vital channel of communication between GPs and teachers through the innovative concept of 'flagging.' This approach effectively bridged the gap between teachers, GPs, students, and parents, facilitating early disease detection and prevention.
I led a groundbreaking government initiative that integrates wind and solar energy to power streetlights while simultaneously purifying the polluted air. This innovative approach not only ensures the functionality of streetlights but also contributes to rapid air quality improvement in pollution-affected areas of China.
